New unified packaging design to roll out across all product ranges in 2026
DEVI announces a comprehensive rebranding of its product packaging, designed to align the presentation of heating cables and heating mats with the brand’s updated vision, positioning, and premium market ambition.
The new packaging will be introduced across all relevant heating cable and heating mat product ranges, with availability in retail outlets starting in 2026.
Over recent years, DEVI has refined its brand vision, messaging, and market perception. The new packaging rebrand translates DEVI modern brand identity into a consistent, high-end on-shelf presence across the heating cable and heating mat product categories.
A Clear Objective: Consistency, Clarity, and Premium Impact
The following objectives are met:
· Align all product packaging with the updated DEVI brand identity
· Translate the new brand vision into a clear, premium retail presence
· Ensure strong visual and strategic coherence across all product ranges
The new packaging design is rooted in DEVI minimalist brand-book approach while elevating overall visual impact and perceived quality. A dark blue background creates a sophisticated, high-end look, while bold and colorful splash elements add energy and shelf visibility. Clean layouts, strong iconography, and large visual areas clearly communicate key product benefits, supported by high-quality product photography for instant recognition.
A Refined Design Concept
The Red DEVI Cable: A Signature Visual
At the heart of the new design is the red DEVI cable, used as a central and unifying visual element.
Derived directly from the DEVI logo, the cable strengthens brand recognition and consistency across all touchpoints. Its curved form intuitively reflects underfloor heating layouts, making the product’s function easy to understand, while its vibrant red color communicates warmth, energy, and reliability.
The simplicity of this element ensures flexibility across both physical packaging and digital media.
Product-Centric and User-Focused
The new packaging follows a product-centric design approach, clearly highlighting:
- Core product focus
- Key technical specifications
- Application areas
For heating cables, the packaging introduces a dual design layout that clearly differentiates indoor and outdoor products, with structured visual separation of installation benefits, technical features, and application areas. Cable boxes will be available in four sizes: S, M, L, and XL. Heating mat packaging has been unified under a single, consistent design concept across all product groups. All new mat boxes will use high-quality offset printing and will be available in sizes S, M, and L.
What Remains Unchanged
To ensure a smooth transition, several packaging specifications remain unchanged, including box dimensions, structure, cardboard quality, printing quality standards, and label placement.
The implementation of the new packaging will take place gradually and may vary depending on sales and inventory levels. For detailed information regarding availability, please contact your local sales representative.
With this packaging rebrand, DEVI reinforces its commitment to quality, clarity, and design excellence and ensuring that the brand promise is clearly communicated from the shelf to the end user.
Make it easy, make it DEVI
